Description
Our Whitening Toothpaste is a fluoride‑free toothpaste naturally certified to the NATRUE standard, designed to help remove surface stains and enhance the appearance of tooth whiteness with regular brushing.
Using a carefully balanced blend of herbal and mineral ingredients, this toothpaste helps polish the surface of teeth, supporting a brighter‑looking smile as part of your everyday brushing routine.
With consistent use, the surface‑polishing formula has been shown to visibly enhance tooth whiteness by up to 3.5 shades over three weeks*.
- Fluoride‑free whitening toothpaste
- Naturally certified to the NATRUE standard
- Helps gently remove surface stains
- Polishes teeth to support a brighter‑looking smile
- Visibly enhances tooth whiteness by up to 3.5 shades*
- No synthetic colours, flavours or preservatives
- SLS & paraben free
- Vegan friendly and cruelty free
- Made in New Zealand
Since 1923 Red Seal have made products with a simple belief, when you put incredible in, you get incredible out.
*With regular brushing twice a day for two minutes. Individual results may vary. Based on 20 individuals in our Whitening Toothpaste clinical study.
For information on natural cosmetic certification by NATRUE according to NATRUE standard visit www.natrue.org/our-standard
DIRECTIONS:
Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional.
Children five years and under should use a smear of toothpaste and children six years and over should use a pea-sized amount of toothpaste.
Avoid swallowing. Rinse with a small amount of water. It is recommended for adults to supervise young children.
INGREDIENTS:
Hydrated Silica, Water, Sorbitol, Glycerin, Xylitol, Lauryl Glucoside, Xanthan Gum, Sea Salt, Sodium Cocoyl Glutamate, Mentha Viridis (Spearmint) Leaf Oil, Stevioside, Eucalyptus Globulus Leaf Oil, Aloe Barbadensis (Aloe Vera) Leaf Juice, Mentha Piperita (Peppermint) Oil, Menthol, Leptospermum Scoparium (Manuka) Branch/Leaf Oil, Totarol, Colourant (Mica (CI 77019), Silica, CI 77491 (Iron Oxide Red).

