PUMP Curly Girl Ultra Nourishing Mask 250ml

Formulated with CurliQ™ Protein Complex, this intensive mask strengthens and hydrates curls for improved resilience and shine. Ideal for co-washing, it helps maintain healthy growth and leaves curls soft, smooth, and defined.

Curly hair naturally needs more moisture than straight hair. Because the scalp’s natural oils take longer to travel down the curl pattern, curls are more prone to dryness, frizz and breakage.

A curly hair mask delivers a deeper level of nourishment than everyday conditioner, helping to restore hydration, softness and strength while improving overall curl manageability.

Using a mask regularly supports curl health, especially if your hair is colour-treated, heat-styled or feels dry and fragile.

The Benefits of a Deep Conditioning Mask for Curly Hair

A targeted curly hair mask is designed to treat curls at a deeper level, helping to replenish lost moisture and improve the look and feel of the hair over time.

A high-quality curly hair mask helps to:

• Deeply hydrate dry and thirsty curls
• Improve curl softness and flexibility
• Reduce frizz and improve manageability
• Support weakened or damaged hair
• Enhance curl definition and shine

Because a mask is left on longer than a conditioner, conditioning ingredients have more time to penetrate the hair fibre and deliver long-lasting results.

Curly Hair Mask vs Conditioner

While a curly conditioner is ideal for regular use, a curly hair mask provides a more intensive treatment.

Masks are especially beneficial if your curls:

• Feel dry or rough to the touch
• Are difficult to detangle
• Lack bounce and definition
• Have been coloured or chemically processed

Incorporating a mask into your routine helps restore moisture balance and keeps curls looking healthier between washes.

How a Curly Hair Mask Fits Into the Curly Girl Method

Within the Curly Girl Method, moisture and gentle care are essential for maintaining curl structure and scalp comfort. A Curly Girl Method–friendly mask supports hydration and softness without relying on harsh or drying ingredients.

Many people following CGM use a mask weekly or as needed to replenish moisture after cleansing and styling, particularly if their curls are prone to dryness or frizz.

Who Is a Curly Hair Mask Best For?

A curly hair mask is ideal for:

• Wavy, curly and coily hair types
• Dry, frizz-prone or dehydrated curls
• Curls lacking definition or elasticity
• Colour-treated or heat-styled hair
• Anyone following the Curly Girl Method

Because curl patterns and textures vary, adjusting how often you mask based on your hair’s needs is key.

How Often Should You Use a Curly Hair Mask?

Most people benefit from using a curly hair mask once a week. If your hair is very dry or damaged, you may use it more frequently until your curls feel more balanced and manageable.

Leaving the mask on for several minutes allows the conditioning ingredients to work more effectively, helping curls feel softer and easier to style.

For best results, use after cleansing with your Curly Girl Shampoo.

Maintaining Healthy Curls Between Treatments

To keep curls hydrated and defined between mask days:

• Use curl-friendly styling products
• Avoid over-washing
• Minimise heat styling
• Protect curls while sleeping
• Handle hair gently when detangling

Consistent moisture-focused care helps curls retain their natural shape, softness and shine.

Intensive Care for Soft, Defined Curls

A curly hair mask is an essential step for maintaining healthy, well-defined curls. When used regularly as part of a curl-focused routine, it helps restore hydration, improve manageability and support stronger, more resilient curls over time.

Ingredients: 

• Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Menthyl Lactate, Glycerin, Glyceryl Stearate, Isopropyl Myristate, Isopropyl Alcohol, Acetamide MEA, Behentrimonium Methosulfate, Cetyl Alcohol, Cetrimonium Chloride, Parfum, Panthenol, Butylene Glycol, Argania Spinosa Kernel Oil, Simmondsia Chinensis Seed Oil, Macadamia Integrifolia Seed Oil, Citric Acid, Quaternium-80, Hydrolysed Soy Protein, Urtica Dioica Extract, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Caprylyl Glycol, Aloe Barbadensis Leaf Juice, Rosmarinus Officinalis Leaf Extract, Propylene Glycol, Urea, Disodium Phosphate, Biotin, Benzyl Benzoate, Tetramethyl Acetyloctahydronaphthalenes